Brand Identity, Packaging

 

Tap Essentials is based on the 1989 movie Tap and the world of Broadway, which encompasses the bright lights and the glitz and glamour of performances. Each package of this seven-part kit features a bright gradient with sparkles that put focus on the solid silhouettes and serif typeface. This kit features everything a tap dancer needs to be ready to go on stage, such as tap shoes, a hat, gloves, a portable cane, tights, a leotard, and of course hair ties.