top of page
Portfolio Mosaic Rest_Leviathan Vodka.png

Leviathan Vodka

Brand Identity, Packaging, Point-of-Purchase Display

 

Leviathan Vodka comes from the idea that drinking is a sin, but people still indulge in it. With the addition of the illustration, the labels and branding showcase elements of Gothic architecture. Each bottle of vodka is associated with a different demon to personify the different flavors Astraroth Apple, Belzebuth Berry, and Belial Banana.

Leviathan
|
Brand
|
Merchandise
|
Advertising

Brand Building

The brand is built on Gothic architecture. The intertwining of the circles and details of the silhouettes reflect common visuals from the Gothic period which influenced the rest of the brand.

Brand Assets-01_edited.jpg
Set of 3.png
20230523_180206_edited.jpg
20230523_180109_edited.png

The Label

The Point-of-Purchase Display

Point of Purchase.png
Full Display.png
Point of Purchase Glow_edited.jpg

Brand Elements

The brand elements feature a black and white brand with pops of color for each flavor of vodka. A more historic-looking typeface brings a Gothic look to the brand and supports the brand visuals. The addition of the arches and black and white sketchy illustration style further emphasizes the Gothic themes and visuals.

Brand Assets Updated-02_edited.png
Brand Assets Updated-03_edited.jpg

Gothic. Interesting. Compelling.

The brand features a simple layout that allows for the visual style to stand out amongst competitors, which catches the interest of consumers. The labels remain clean while also giving into the structure of gothic architecture, which plays into the story of the brand.

Mission Statement

To give people the opportunity to indulge in the dark side of life with alcohol perfectly crafted just for them.

Design Principles

  • Made for people who don’t feel guilty for having a drink every once in a while

  • Combine Gothic architecture with visuals

  • Be clean and modern

bottom of page